In my book, Get Back to Work: Smart and Savvy Real-World Strategies to Make your Next Career Move, the third chapter – Your Brand – is all about the critical and often overlooked step of building and maintaining your personal brand.
You probably have read about this idea of “creating a personal brand.” What is it exactly? And where do you begin? Once you’ve identified what it is, then what do you do with it? The Your Brand chapter in my upcoming book will help you to answer those important questions.
Here is an excerpt from the book: